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meet the founders

The Founders

Ken and Natalie Wood, started their now nationally recognized fashion brand in 2015 from their dining room table in Dallas, TX. Years earlier they had both met at Texas A&M University. Ken a Texas A&M football player, born and raised in Spokane, WA, Natalie, born and raised in La Grange, TX, both with an entrepreneur spirit and desire to make an impact in the world.

The Inspiration

Growing up in small town Texas, Natalie credits her inspiration for the brand to being raised on a foundation of family and faith. Equal parts fashionista and tomboy, it might surprise you, but she graduated with a bachelor’s degree in science and was on track to become a doctor. It wasn’t until her senior year in college that her faith took over and she realized she was being led down a different path.

Founded on Faith

In 2011, she followed her passion for art and retail and opened a women’s apparel and gift boutique. After quickly growing it to become an award-winning store, she felt that the fashion industry was missing a brand founded on faith, and focused on encouraging and inspiring women. A brand that united luxury design with affordability and was built on the Southern values that she was raised on. Knowing she had more to offer, she and Ken made it their mission to create that company.

Designed with Love

Today, the company continues to receive national attention from retailers, customers, celebrities, and influencers.  Every piece begins as a sketch by Natalie and is infused with meaning and designed with love. 

Natalie and Ken pride themselves with being a family-owned business and love welcoming their customers into their lives. After a move to Washington state in 2017, they now operate Natalie Wood Designs out of Spokane. When not in the office, you’ll find them on the lake or on a golf course with their daughter, Parker, and son, Memphis.